Why use a Fund supermarket?
A fund supermarket is a place where you can invest in funds from lots of different companies. The idea is to make it easy and convenient for you to manage all your Unit Trusts and OEICs in one place, with a single valuation and point of contact.
One of the main benefits is that they offer the only way to invest your annual ISA allowance across different companies’ funds. Maybe this is why more than half of new fund investments are now arranged through fund supermarkets.